Today’s businesses largely focus on online marketing and advertising. It has long been known that the most effective way to reach prospects is to show up where they’re most likely to see you. Since the majority of customers go to the internet to look for the products and services they need, ramping up your online presence is a logical move.
Though digital marketing and advertising are crucial for businesses that want to make an impression on modern-day consumers, they shouldn’t be the be-all and end-all. It’s just as important to keep physical advertising in play. People still want to interact with businesses offline. Because of that, flyers, postcards, brochures, and other measures continue to hold plenty of weight. Austin Signs and banners certainly fill the bill here as well.
Exploring the Ways Signage Can Complement Your Digital Marketing and Advertising
Signage can complement your digital marketing and advertising in many ways. On the most basic level, they can help a business build its presence. Online visibility is essential, but the value of being seen also extends into the physical world. Countless prospects are out there looking for the products and services you have to offer. Whether they’re actively searching or it’s simply hovering in the back of their mind, your signage can help make sure they find you. That’s only the beginning.
Brand Recognition and Recall
Physical signage can also boost brand recognition and recall. If you place your company’s name on signs and banners and use same logo, color scheme, fonts, and other features you use online, you’ll build consistency in your marketing and advertising strategy. That, in turn, will lead to greater brand recognition and recall. In other words, people will recognize you no matter where they are, and they’ll be more likely to remember you when they’re looking for your products and services.
Targeting and Versatility
You can also use signage for more targeted marketing efforts. You can place it in different places to reach different segments of your audience. On top of that, you can simply display it in crowded places where the most people are likely to see it. Beyond that, you can create signs with different messages for various events and occasions or to reach people in different stages of your conversion funnel. Signage gives you unlimited versatility and endless opportunities for highly honed targeting.
Cross-Channel Advertising
At the same time, signage can help you advertise across different channels. You can place messages on signs and banners encouraging people to visit your website. “Find us on social media” calls-to-action are popular as well. You can add hashtags to your banners and signs or even place QR codes on them. Those are only a few of the possibilities. They can help you draw consumers’ interest and usher them progressively further along your conversion funnel until they become not only paying customers but loyal ones.
Foster Your Marketing and Advertising with Signs and Banners
Businesses often overlook physical advertising here in the digital age. With so many people looking online for products and services, companies focus all their marketing time and attention on online channels. Digital marketing and advertising shouldn’t be ignored, but they shouldn’t be the only options companies use to reach prospects and make conversions, either. Physical advertising is just as important as it ever was, and signs, banners, and other tangible solutions can effectively complement all the digital efforts.
