Designing a trade show booth for an upcoming show does take some work, especially for those who want a customized trade show display that’s going to do more and provide more benefits. There is a lot to think about before starting the design to make sure everything looks amazing and that it helps to bring in as many potential customers as possible.
Determine the Initial Focus
What is the goal of the trade show? Does something particular need to be displayed? Is it important to showcase something specific? Think about the overall focus of the booth, what it needs to help bring in potential customers, and what the customers should know when they see the booth.
Consider the Layout Carefully
Think about how people will move through the booth and how to encourage them to get more information as they pass through. Keep in mind the way the traffic will flow, how to pass out information, what they might need to see, and where they can stand to talk if they have any questions about the business, products, or services.
Figure Out the Right Colors
Use color psychology and the branding for the business to determine the best colors to use for the booth. Make sure all of the colors work well together, represent the business properly, and are going to help the booth stand out at the trade show or event.
Pick Out Images
Images in the booth can help capture the attention of people passing by, so choose them carefully. Think about what shows off the business the best, what might get people interested in the business, and what might encourage people to stop by. Consider the size of the images carefully, too, as it is important to make sure some are large enough to be seen from a distance to drive more potential customers to the booth.
Consider New Technology
What’s going to be included in the booth? Technology can be used to gather more interest from people passing by and to get them to stop and pay attention to what’s going on. Touchscreen devices, VR technology, videos, and a lot more can be used to gain more attention and to get more people interested in visiting the booth to learn more about the business.
Start Putting it Together
Once there is an idea, start putting everything together to come up with a cohesive design for the booth. Changes can be made as needed to make sure everything fits, that the booth has a good flow, and that it showcases anything customers need to know to get them interested in the business. Play with different parts, like the layout, to create the perfect design before taking the time to put everything together.
If you’re getting ready to design a trade show booth for an upcoming event, be sure to work with the professionals. They’ll walk you through the design process, help you make decisions, and enable you to create an amazing booth that’s going to help you reach your marketing goals.
