In 2025 there are gonna be many, many people with your same product so showing up with a good product is not enough, you need to be findable, you need to be credible and you need to be ready when the opportunity comes knocking.
Naturally, newer startups and smaller brands are often fixated on product development, fundraising or go-to-market strategy. Yet the extensive media page is also one of the most underestimated assets in a brand harassment strategy.
A media page, also referred to as a “press page” or “newsroom,” serves as your virtual storefront for the press (and partners, and anyone who wants to talk about your business). Also, in an age where content moves fast, and journalists have minimal time than ever for efficient content writing, streamlining their process can transform the game.
Tune up your media pageIf you don’t have a media page for your startup yet or if you haven’t refreshed it since launch now is the time to do so. Here’s why a media page is more essential in 2025 than at any point in time, and how to craft a media page that gets results.
What Is a Media Page?
A media page is a central location on your website where all the essential high-level information about your brand is provided for media or collaboration partners.
This includes:
- Your company overview
- Leadership bios and headshots
- Logo files and branding guidelines
- Press mentions and awards
- Product or service descriptions
- Downloadable media kit
- Contact details for press inquiries
Consider it your digital pressroom for your brand, always on and always fresh.
Why Your Startup Should Have a Media Page in 2025
- First Impressions Are Made Online
So for every journalist who wants to interview you, each partner who messages you, and for every investor who gets on the phone with you, they are searching for you. A media page allows you to manage the narrative and showcase your brand in the way you want to be represented, in a professional, consistent and accurate way.
- The Fast Work Of Journalists—and Even Faster Need For Information
Newsrooms are leaner than they have ever been. Journalists are busy people, so they have no time to sift through your site, ask you for an image, and spend time validating your quote. If they can not locate what they’re seeking for in 5 minutes, they’re going to more than likely move forward. A media page literally exists as a response to this immediate need as it puts everything in one location.
- Others Will Save Time, Too (Including Yourself)
Without a media page, you will always be answering the same questions.
- “Can I get your logo?”
- Where has your founder’s bio been?
- Can I use your product images?
Having a comprehensive media page allows you to bypass these repetitive requests, and respond to media opportunities quicker with less to and fro.
- It Adds Instant Credibility
Admit it brands having a media page appear to be more authentic. Regardless of whether you bootstrapped your business or raised venture money, having a media page shows that you are organized, thoughtful, and prepared for scale.
- It Helps People to Find Them on Search Views
A media page gives journalists and users exactly what they want when they search “[Your Company] + press kit or “[Founder Name] + bio,ensuring they arrive at your version of the story instead of outdated results, via third parties.
- It’s Not Just for the Press
- Media pages are helpful for:
- Investors conducting due diligence
- Event organizers inviting speakers
- Influencers vetting collaboration opportunities
- New recruits getting to know the history of your brand
- Content creators in search of finer details or images
The press section is an x-factor that if you keep in shape, it pays for every part of your ecosystem.
Media Page Guidelines (2025)
Core Sections To Include In a Useful & Polished Media Page That Stands the Test of Time
1. Company Overview
Provide a few sentences describing your company or service. Your identity, profession, and why it matters. This is, more or less, your 2–3 paragraph elevator pitch.
The history includes but is not limited to its origin date, origin place, goals, and important events occurred in its development.
This is sort of your elevator pitch in 2–3 paragraphs.
It should include the founding date, place, purpose, and key events that occurred throughout the company`s growth.
2. Executive Bios & Headshots
Journalists are interested in who is behind the company. Include bios for key leadership (CEO, founders, CTO, etc) and add:
- Full name + title
- Professional background
- A brief about their mission or style of leading
- High Resolution headshot (minimum 1000px wide)
3. Logo Files & Brand Assets
- Make it easy to download
- Inclined was there, logos (horizontal, vertical, icon-only) in PNG, SVG, EPS
- Brand colors and fonts (optional)
- Usage Do’s and don’ts (for minimum sizes or clear space rules)
Another option is to provide one giant folder with everything a brand asset contains so the user can download it all in one shot.
4. Product or Service Summary
Articulate what your product or service actually does. Attach a one-pager or fact sheet for the product. A screenshot or an explainer video goes a long way too.
Unless you’re targeting a niche B2B audience, stay away from technical language.
5. Press Mentions & Media Coverage
Include the most significant press articles, podcast interviews, awards, or YouTube segments Format them as:
- Logo of outlet
- Title of article/interview
- Date + link
Even two or three solid references can create trust.
6. Downloadable Media Kit
Either zip the basics together into a single downloadable folder or link to an online media kit based on a tool like PressDeck. This time-saves the editors, and ensures that your brand assets remain consistent.
Include:
- Logos
- Headshots
- Bios
- Product images
- Company fact sheet
7. Press Contact Info
Be clear and professional:
- PR contact full name (if applicable)
- Email address (eg. press@yourcompanyname.com)
- Phone number (optional, especially if you are from abroad)
Your startup certainly looks more sleek if you have a dedicated contact channel, even if it is just you doing the whole lot.
Bonus: Earning More from Your Media Page
- Update it – At least quarterly, or after significant news/events.
- Make sure to link to it – Include it in your footer, About page, or navigation.
- Mobile-friendly – Journalists are often working on tablets or phones.
- Include social proof – Testimonials or quotes if relevant
- The design is clean — a clutter-free design can make it easily readable and downloadable.
Final Thoughts
In 2025, attention is the currency of a king, which is no longer about telling, trust, and narrative but about whether you are quick enough to empower or will miss your mass? There is one that is simple and incredibly high-impact: a media page.
It isn’t for companies making a billion dollars. A plan to get you visible whether you are a scrappy team, bootstrapped startup, indie creator or a growing brand because you know visibility isn’t a lag, it’s a preparation.
Even the most compelling media page can still lead to no press, no partnership, and no dollars but the absence of a clear, well-written, attractive media page can cost you all three.
In just a couple of hours of building (and maintaining) a media page, you are setting yourself up for quicker responses, bigger coverage, and increased legitimacy at every stage of growth.
If you want an easy way to create and distribute your brand media assets, new platforms allow you to design a press kit that looks good without PDFs or heavy folders.
In short? Be findable. Be shareable. Be ready. It will determine your future press opportunities.
