Facebook is not merely a social platform for youngsters to share pictures and videos of their everyday lives and special moments. Rather, it becomes the most useful marketing platform for brands and businesses to promote their products or services globally, reach a wider audience, and expand their customer base.
Once potential customers like your Facebook page, your branding efforts become highly efficient. The most-liked Facebook brands have gone so far by promoting their products to the target audience. In this post, you will walk through the significance of Facebook page likesfor businesses and how you can get more likes on your business Facebook page.
What are Facebook page likes and why are they important from a business perspective?
Likes on the Facebook page refer to the number of times users have liked content on a specific page. This is a crucial metric that signals the value of content and its popularity. When people find lots of likes on a particular content, they believe other users enjoyed it and find it worth considering.
Users can like any sort of content such as audio, video, images, etc. by clicking the like button. Being able to like posts on Facebook can quickly turn a simple action into exponential exposure. Gaining lots of likes can enhance credibility by reflecting authenticity to the audience. It offers an excellent way to naturally reach potential customers with similar needs and preferences.
When users like any content, it automatically appears in their friends’ news feeds. As a result, more people will access that content and show their engagement, thereby helping companies re-market their brand to similar target customers. By examining which content the audience likes the most, companies can create the most relevant posts which, in turn, improves customer experience, and develops relationships, and brand loyalty with potential audiences.
How to Get Likes on Your Business Facebook Page?
- Optimize your page
First, optimize your Facebook page ensuring it remains user-centric and informative. A well-optimized page is more likely to attract users and gain likes, shares, and comments. Here are the most useful tips to optimize your Facebook page –
● Upload a high-quality and visually appealing profile picture and cover photo. You can add a photo of your brand logo to let your audience understand who you are.
● Write a compelling and informative description of your Facebook page and your business. It must tell what your company offers and how it differentiates from the competitors. Don’t forget to add targeted and popular keywords in your description.
● Include all the essential contact details such as your company phone number, address, business name, hours of operation, etc.
● You can include your website’s URL in the ‘About’ section.
- Understand Facebook’s algorithm
Knowing the preferences of Facebook’s algorithm can help you in using the right strategies and producing relevant content. Running your page according to the algorithm can increase your chances of getting more likes. Note that the algorithm doesn’t prefer overly promotional content, instead, it prioritizes posts that offer value to visitors.
Upload authentic, entertaining, engaging, or informative content capable of attracting and retaining users. Avoid spammy content and focus on original and solution-oriented posts. Facebook technically prefers live videos so host live streaming or live videos. Going live can develop an emotional connection with the target audience and make them like your page.
- Post different types of engaging content
Know your audience to understand their persona, needs, and likes. It can help you generate content that interacts with them and matches their preferences. When users find the most relevant content, they are encouraged to click the like button. You can experiment with different forms of content such as videos, animation, images, text, etc. to get a crazy amount of attention.
You can post informative and engaging content related to your new product launch, upcoming events, customers’ reviews, or business podcasts. Be sure not to copy and paste other’s content as it may affect your reputation and result in negative consequences on Facebook.
You can create a social media calendar to produce post types and content in advance so that you can regularly upload content to your feed. Try to create content with an optimal length ranging between 15 seconds to 5 minutes as Facebook’s algorithm prioritizes posts based on the longer time users spend watching or reading them.
- Host a giveaway or contest
According to the research report, events or contests are more beneficial for gaining visitors’ attention than static or text-based content. You can organize contests or giveaways requiring your audience to like a post to participate in an event and try their luck to win some free and exciting prizes. Not just free products but you can give some enticing offers that resonate with your users. For example, a rebate, a discount coupon, a small redeemable gift, etc.
Be sure to follow the promotion guidelines on Facebook to keep your contest relevant and authentic. The giveaway or other event must be simple and easy to participate in. If you are hosting a contest using any app, ensure the optimized user experience on the app.
- Invest in Facebook ads
Gaining an organic increase in the number of likes and other forms of engagement can take time. If you want to speed up your Facebook growth rate, you can invest in paid advertising campaigns. There are different types of Facebook ads including business application ads, Facebook conversion ads, event invitation ads, and more. You can also consider Facebook ads when organizing or promoting your contest. This can help you reach the largest audience base and drive more Facebook likes.
- Monitor your Facebook campaign performance regularly
Like other marketing strategies, managing and evaluating Facebook campaigns is highly important. You can either use Facebook insights or other Facebook analytical tools to understand how your page is reaching out. Regular monitoring provides users with clearer insights such as how people are reaching out to your page, etc.
